When William M. Bird forged a strategic alliance with Audacity Flooring in 2025, the partnership represented more than a typical distribution agreement. This collaboration centers on Audacity’s Liberty flooring collection, manufactured in Adairsville, Georgia, bringing domestic production advantages to an industry often reliant on overseas manufacturing. The partnership utilizes William M. Bird’s extensive Southeast distribution network while offering dealers and consumers improved pricing stability through localized supply chains.
The technical innovations within Audacity’s product line distinguish this partnership from conventional flooring distribution arrangements. Their waterproof laminate technology features a rigid 12mm thick core that effectively masks subfloor imperfections while providing commercial-grade durability. The multi-layer construction incorporates a high-density wood fiber core, decorative layer, and pre-attached 2mm pad, eliminating the need for separate underlayment. This AC4-rated flooring suits both high-traffic residential spaces and light commercial applications, achieving realistic wood aesthetics through deep synchronized Embossed-In-Register surfaces. The flooring maintains water resistance throughout its lifespan, protecting against spills and moisture damage common in kitchens and bathrooms.
Environmental considerations play a vital role in the product’s market positioning. Audacity’s manufacturing process eschews harmful glues and toxic chemicals, utilizing 100% natural wood fiber cores that contribute to improved indoor air quality. The domestic production model significantly reduces transportation emissions compared to imported alternatives, while factory-applied moisture-resistant coatings prolong product longevity without compromising environmental standards. The flooring meets stringent FloorScore certification standards for low chemical emissions, ensuring safe indoor environments for families and pets.
Domestic manufacturing with natural materials reduces emissions while eliminating toxic chemicals for healthier indoor environments.
The partnership’s market impact extends beyond simple product distribution. Regional retailers benefit from consistent inventory management and accelerated delivery times, while the collaboration supports thorough dealer education initiatives. William M. Bird’s established market presence amplifies Audacity’s reach across the Southeast, creating synergies that strengthen both companies’ competitive positions in the North American flooring market.
For consumers, this alliance translates into tangible benefits: greater access to advanced waterproof laminate products, improved price predictability, and assured quality standards. The partnership offers collections including Liberty, Hearthside, and Monticello, each featuring variations that accommodate diverse design preferences.
