Leading hospitality design firm Gettys Group has unveiled a thorough brand refresh in partnership with Blurr Bureau, marking a strategic evolution that honors the company's 30-year legacy while positioning it for future growth. The initiative comes as the company, under new CEO Ron Swidler, seeks to unite its creative vision with business acumen, capturing the full scope of its expertise across hospitality design, procurement, and development.
Founded in 1988 by Cornell University School of Hotel Administration graduates Roger G. Hill II and Andrew J. Fay, Gettys Group has established itself as an industry leader with six offices spanning the U.S., Asia Pacific, and Middle East. The company's focus on beautiful design as business has driven its success across multiple markets and project types. The company's success stems from its unique ability to blend design excellence with operational knowledge and real estate finance expertise, completing hundreds of projects worldwide. Their commitment to developer mindset has consistently transformed hospitality projects into profitable ventures.
With global reach and industry expertise, Gettys Group masterfully combines creative design, operations, and financial acumen to lead hospitality innovation worldwide.
The brand refresh, led by award-winning firm Blurr Bureau, focuses on amplifying iconic elements rather than starting anew. This approach crystallizes around the core insight "Gettys Gets Hospitality—from Storyline to Bottom Line," emphasizing the firm's dual fluency in creative design and business development.
The evolution reflects both the company's established reputation and its expanding service portfolio, which now includes specialized offerings like Gettys Branding and Gettys Blue Business for the Middle East market.
The company's commitment to innovation is exemplified through initiatives like the Hotel of Tomorrow think tank and the launch of Outbound Hotels in collaboration with Waterton. These ventures showcase Gettys Group's ability to create forward-thinking hospitality concepts while maintaining its foundational expertise in interior design and procurement.
As the hospitality industry continues to evolve, Gettys Group's brand refresh positions the company to utilize its multidisciplinary approach in new ways. The updated visual and verbal identity better represents the firm's expanded capabilities while honoring the vision of its founders and the professional rigor that has defined its work for three decades.
This strategic evolution guarantees Gettys Group remains at the forefront of hospitality design and development, ready to meet the challenges of an increasingly dynamic market.
