When Frankel Design Build unveiled its new Houston Design District showroom in May 2025, the multi-award-winning firm transformed the traditional home building experience into something resembling a luxury retail environment, complete with a signature Loewe Tomato Leaves candle scent and product vignettes that exceed typical builder previews.
The exclusive space, designed solely for clients rather than the general public, showcases the firm’s capabilities through carefully curated displays. A full-sized vault door commands attention alongside a custom quartz meeting table that transforms via hydraulic lift into a standing workspace. The 14-foot sliding glass door system by Mirror Gallery, Inc. demonstrates the scale of possibilities, while herringbone hardwood floors and Venetian plastered walls exemplify the craftsmanship clients can expect. This design approach reflects the current interior design trends emphasizing natural materials and wellness-focused aesthetics.
Material selection becomes an immersive experience within the showroom’s thoughtfully arranged displays. Trusted industry partners like Visual Comfort and Ann Sacks provide curated ranges of tile, hardware, and plumbing fixtures. Custom cabinetry samples, millwork options, and lighting fixtures allow clients to touch and visualize every detail of their future homes. The showroom maintains thousands of samples available for hands-on client selection, ensuring every material choice can be experienced firsthand.
The full bar area, featuring custom metal fabricated details, serves both as a hospitality element and another example of the firm’s metalwork capabilities. The firm’s commitment to stress elimination extends throughout every aspect of the building process, from initial design consultations to final walkthrough.
What distinguishes Frankel from competitors extends beyond the physical space. The firm maintains an in-house team of carefully selected experts who guide clients through each phase, embodying their “nothing is too custom” philosophy. Their unique business model includes post-completion home maintenance and management programs, ensuring ongoing support after keys change hands.
This approach aligns with 2025’s Houston luxury home trends, where modern minimalism meets opulent touches. Homebuyers increasingly demand high-end materials like marble and quartz as standard features, alongside open floor plans with floor-to-ceiling windows that flood spaces with natural light. Smart home technology integration has evolved from luxury to necessity.
The Houston custom home market remains robust, with builders differentiating through innovative features and superior craftsmanship. Premium builders now offer warranties spanning one to ten years, emphasizing skilled craftsmen and ongoing team education.
As competition intensifies, showrooms like Frankel’s represent the evolution of how luxury builders connect with perceptive clients who expect personalized service matching their investment level.
